Managing Media During School Crisis

Whether you’re coping with the aftermath of a school shooting or the arrest of a teacher for sexually inappropriate behavior with students, how you manage your message to and relationship with the media will have everything to do with how you regain the trust of parents and students.  Your best work in the building can be swept away by negative coverage on the evening news.

Add to that, the ways in which media cover student suicides has everything to do with whether other students who were already contemplating suicide will perhaps take action, turning a single terrible loss into a cluster.

This fun and dynamic workshop provides insights and hones skills for administrators or others who may unexpectedly face a microphone with a energetic reporter behind it!

Half day workshop

Accompanying materials:

Media Relations for Schools: Including Crisis Communications


In Crisis Now?